Car imagery projected across the museum facade – BMW, Leopold Museum, Vienna, Austria

BMW X4

Leopold Museum · Vienna · AT

Visitors were photographed on site and appeared in a virtual collage beside the vehicle within the live large-scale projection.

BMW – Leopold Museum · Wien · AT – Projektvideo 1Open on YouTube ↗

Car imagery and participant photographs projected onto a museum facade – BMW, Leopold Museum, Vienna, Austria

Car imagery projected across the museum facade – BMW, Leopold Museum, Vienna, Austria

Car imagery projected across the museum facade – BMW, Leopold Museum, Vienna, Austria

Guests posing on a marked photo area in the museum courtyard – BMW, Leopold Museum, Vienna, Austria

Photo area in the courtyard in front of projected car imagery on the facade – BMW, Leopold Museum, Vienna, Austria

Guests posing on a marked photo area in the museum courtyard – BMW, Leopold Museum, Vienna, Austria

Car imagery and participant photographs projected onto a museum facade – BMW, Leopold Museum, Vienna, Austria

Car imagery projected across the museum facade – BMW, Leopold Museum, Vienna, Austria

Credits

Client: Demner, Merlicek & Bergmann

Technology: & MODULUX & Concept Solutions

Programming: MODULUX/ Bildwerk

Realised by Johannes Menneweger with his former company Lichttapete.

Previous project page ↗

More projects