Portrait photographs as a large collage on the museum facade – MILKA, Leopold Museum, Vienna, Austria

MILKA COLLAGE

Leopold Museum · Vienna · AT

Visitors were filmed and became part of a playful live collage projected onto the museum facade. More than 1,500 personalised chocolate bars were produced over two days.

MILKA – Leopold Museum · Wien · AT – Projektvideo 1Open on YouTube ↗

Milka lettering and an invitation to participate projected onto the museum – MILKA, Leopold Museum, Vienna, Austria

Guests in the courtyard in front of the projected photo collage – MILKA, Leopold Museum, Vienna, Austria

Close view of the projected photo collage on a museum corner – MILKA, Leopold Museum, Vienna, Austria

Participants posing in front of the white photo backdrop – MILKA, Leopold Museum, Vienna, Austria

Photo station in the courtyard with an audience in daylight – MILKA, Leopold Museum, Vienna, Austria

Portrait photographs as a large collage on the museum facade – MILKA, Leopold Museum, Vienna, Austria

Portrait photographs as a large collage on the museum facade – MILKA, Leopold Museum, Vienna, Austria

Close view of the projected photo collage on a museum corner – MILKA, Leopold Museum, Vienna, Austria

Wide courtyard view with a photo collage projected onto the museum – MILKA, Leopold Museum, Vienna, Austria

Close view of the projected photo collage on a museum corner – MILKA, Leopold Museum, Vienna, Austria

Wide courtyard view with a photo collage projected onto the museum – MILKA, Leopold Museum, Vienna, Austria

Wide courtyard view with a photo collage projected onto the museum – MILKA, Leopold Museum, Vienna, Austria

Wide courtyard view with a photo collage projected onto the museum – MILKA, Leopold Museum, Vienna, Austria

Wide courtyard view with a photo collage projected onto the museum – MILKA, Leopold Museum, Vienna, Austria

Close view of the projected photo collage on a museum corner – MILKA, Leopold Museum, Vienna, Austria

Close view of the projected photo collage on a museum corner – MILKA, Leopold Museum, Vienna, Austria

Participants posing in front of the white photo backdrop – MILKA, Leopold Museum, Vienna, Austria

Close view of the projected photo collage on a museum corner – MILKA, Leopold Museum, Vienna, Austria

Participants posing in front of the white photo backdrop – MILKA, Leopold Museum, Vienna, Austria

Guests with the Milka cow mascot in front of the projected photo collage – MILKA, Leopold Museum, Vienna, Austria

Credits

Client: Mondelez

Agency: InnerWorkings Deutschland GmbH

Production: MODULUX Visuals & InnerWorkings Deutschland GmbH

Technology: Concept Solutions Veranstaltungstechnik GmbH & MODULUX Visuals

Programming: Bildwerk

Realised by Johannes Menneweger with his former company Lichttapete.

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